“The Design Process is about designing and prototyping and making and communicating. When those are done separate … the final result suffers!” — Jonathan Ive, March, 2012
Product design is the process of creating a new product, or service, to be distributed by a business to its customers. According to Tim Brown, CEO and president of IDEO, “matching people’s needs with what is technologically feasible and viable as a business strategy” is the goal of Design.
The Designer’s role is to combine art, science and technology to create new products, or services, that other people can use. Appropriate and complete skills are provided to communicate, visualize, analyse, experiment and actually produce tangible ideas. The Designer’s expertise has now become inclusive of service, software, and physical product design also including engineering design, particularly with matters of functionality, utility, and manufacturability.